To rank the most valuable Major League Soccer franchises, Forbes examined recent transaction data, reviewed publicly available financial information and spoke to more than 40 team executives . Neither of those fees are even a third of the maximum Tepper could end up paying to bring Charlotte into the league. There was an unserved appetite for major league sports in Austin, especially soccer, said club president Andy Loughnane. The fact that owning a sports team is an enjoyable way for the extremely wealthy to spend their money shouldnt be underestimated. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. If selling players becomes consistent, that previously untapped revenue stream should eventually contribute positively to club valuations. But the lack of relegation and cost certainty through the leagues centralized model prevents clubs from piling up the huge operating losses that exist in many corners of European soccer. The average MLS franchise is worth $550 million, according to data compiled by Sportico. That convergence serves as the backbone for a general belief among. Achieving the former would require a real break with 25 years of history, however. In July, NBA star James Harden invested $15 million for a small stake of the Houston Dynamo, a deal that valued the club and its stadium at $425 million (the Forbes valuations listed below are only for the teams, excluding stadiums and real estate). Theres going to be a lot of things you can watch on television, on your laptop, your phone, that can be commoditized, theres substitutes for. Movement of spots in the ranking from the. The result: The average MLS club is worth more than every Premier League team outside of the Big Six, per Sporticos calculations. The average percentage increase MLS saw in its teams Forbes valuations from 2018 to 2019 was nearly triple that of the NBA and NFL, and roughly four times the increases seen in MLB and the NHL in the same period. The league does have a big problem when it comes to TV, however. It allows you to draft off of their massive following and migrate some of those Liga MX viewers to MLS. In addition, Cohen sees other paths for MLS to increase the value of rights fee values through retaining homegrown stars, attracting international stars, broadcast innovations and format/scheduling tweaks. LAFC has ranked eighth in average home-game attendance, but thats a factor of limited capacity, not demand; the team has sold out every one of its home games despite ticket prices that are far and away the highest in the league. Sportico values the team at $420 million, including Rio Tinto Stadium, the USLs Real Monarchs and the $78 million training complex in Herriman where the two pro teams practice and the youth academy is based. Below are the elements that compose the value of the league's 27 franchises, which are collectively worth $14.8 billion. That fact no doubt helped MLS goose more value out of the deal, and its expected that the relationship will continue when the league negotiates a new deal for the 2023 season. y for those that struggle to put butts in seats. Forbes values the club at $335 million, discounting for the control premium and the fact that, for all the hype around the downtown move, the club has long struggled to find either relevancy or financial success: Chicago has ranked among the leagues bottom five in home game attendance since 2013, and the team has yet to turn a profit in its 22 years. Mark McKenzie and Brenden Aaronson joined European clubs this year in deals that will net the Union more than $10 million. That potential is the most important justification for the leagues growing valuations. Clubs put 30 percent of ticket proceeds into a pot, split revenue from national broadcast and sponsorship deals and draw a share of payments from Soccer United Marketing (SUM). It makes for a pretty compelling sales pitch and leads to club valuations that seem higher than one would think given the current level of fan interest. That figure tracks with the $4.3 million payment that The Athletic reported D.C. United received from SUM in 2016. You only have access to basic statistics. 2 min read. in at higher price points like Mansueto and Tepper. All agree, however, that MLS has the power to make its product more compelling. [4] Los Angeles FC became the new team for highest valuation after Atlanta United FC was number one in 2019. The U.S. Dollar reached a 20-year high from late April to late September last year, according to Forbes, placing the league in a strong position to negotiate with clubs worldwide.
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