It was an enthusiastic knuckle-thump, the kind that arouses suspicion from dogs in yards halfway down the block but, crucially, can also be heard by humans watching cable news at high volume. And once he thought they had discovered a powerful way to fight prejudice, an enormous scientific fraud perpetrated by other researchers tumbled their progress back a year. He began by sharing his experience of losing the 2008 California marriage equality referendum campaign, which led David and his Leadership Lab colleagues to develop the deep canvassing approach to determine why people were susceptible to the anti-marriage equality campaign. Jeffrey Fountain/Courtesy of Los Angeles LGBT Center. Oops. Tweet I made a mistake, she said. LaCour and an advisor, political scientist Donald Green at Columbia University, published the findings in Science in 2014. Were a 10! Over the last six years, Fleischers unorthodox canvassing technique has attracted the attention of social scientists, liberal groups and even presidential-campaign consultants. Since 2018, as the cofounder of the New Conversation Initiative and the New Conversation Institute, Steve has been a key partner in the development, rigorous testing, and implementation of deep canvass programs on issues from climate to immigration and policing. Amazon.com: The Leadership Lab: Understanding Leadership in the 21st People would often be very judgmental of the woman on the video or any woman who had had an abortion, Fleischer said. The design of this tool was inspired by the Business Model Canvas. Why Russia renewed large-scale aerial attacks against Ukraine, What comes next in the debt ceiling showdown. The Personal Leadership Canvas is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. Subscribe to the newsletter for new resources every month. Nancy Williams, right, who is transgender, talks with a voter as part of a canvassing effort in Los Angeles. Fleischer has an unwavering confidence in his ability to persuade most people to be more empathetic and less prejudiced, and his optimism is shared by progressive groups who train with him. Broockman and Kalla arent completely sure. Though the abortion debate is less obviously rooted in prejudice than transgender discrimination, Fleischer and his canvassers noticed that many voters reacted negatively to a short video of a middle-aged woman recounting having an abortion when she was 22. Its not about listing facts or calling people out on their prejudicial views. In terms of the length of the canvass program, you have to look at the outcome you are trying to achieve. As the team's National Mentoring Coordinator he partnered with organizations and campaigns across the country to develop and apply deep conversation approaches - around marriage equality, trans-inclusive nondiscrimination laws, criminal justice reform, and reproductive justice - on the ground. But the researchers found that the persuasion attempts had zero effect, Broockman said. He vowed to keep at it, but soon there was no need. The effect was durable, too: Three to six months after the conversation, voters who shared their feelings with canvassers in this manner also reported less prejudice toward undocumented immigrants. And then we continue to ask open-ended questions based on what they just told us. The idea is that people learn lessons more durably when they come to the conclusion themselves, not when someone bitch-slaps you with a statistic, Fleischer said. Cutting edge political science research shows that canvassing is one of the most effective tactics in an activists arsenal (to read more about this, check out Deep Canvassing 101). Over the last eight years, and through more than 12,000 conversations, The Leadership LAB has developed a new kind of persuasion they call deep canvassing. In addition to being a strong persuasion medium, for some issue areas, the deep canvass can also help to serve as an effective voter research tool as well. As a subscriber, you have 10 gift articles to give each month. A Qualitative Examination of Dialogical Elements in Anti-Racist Deep I dont like seeing people mistreat Jackson. Their main hypothesis is that it works because its not threatening. Something went wrong. What a roller coaster of emotions," he says. Broockman and Kalla published the results in Science on Thursday. In 2020, these seem like radical propositions. This doesnt mean that you all confront that person at once. Jeffrey Fountain/Courtesy of Los Angeles LGBT Center After the dust. The Leadership LAB of the Los Angeles LGBT Center trains people in canvassing techniques aimed at reducing prejudice. They dont say if they are pleased or hurt by the response. In the runup, conservative news outlets were blaring headlines about a scary immigrant caravan marching north through Mexico to the US southern border. Thats likely a lot of people. We are still in the process of figuring this out. LaCour, joined late in the process by Green as a co-author, published the results in the December 2014 issue of Science. Over 8 years on the LA LGBT Center's groundbreaking Leadership LAB team Steve helped create the tactic of deep canvassing. There wasn't, however, any indication that those who started out with very negative feelings about transgender people were particularly resistant to the conversation. 2. Who can you reach with a deep canvass? But things fell apart when David Broockman and Joshua Kalla, then graduate students at the University of California, Berkeley, tried to use LaCour's methods to study prejudice against transgender people. Deep Canvassing. The modern form of deep canvassing was developed by the Leadership LAB of the Los Angeles LGBT Center. These conversations arent arguments. At the Leadership Lab's two-hour pre-canvass training that morning, volunteers were warned about "fake 10s," people who think of themselves as against discrimination many of them Democrats . Online training about deep canvassing 100,000 people door-to-door seeking to speak with marriage equality opponents. The biggest gift you can give someone whose mind you want to change is a supportive environment that lets them think about their experiences and how those experiences affect their opinions on issues. Going door to door, a Los Angeles-based activist group tries to reduce prejudice against transgender people. If marriage was the most valuable thing in their own life, wouldnt they also want their gay friends or gay people to experience it, too?. After the canvassing, 29 percent of the people in the placebo condition said they strongly supported policies inclusive of undocumented immigrants. She recounted that when Jie was 3, the toddler responded to a question about possible Christmas presents by asking: Could Santa turn a girl into a boy?, Rileys devotion to Jie had a visible impact on several voters, including the mother of a 7-year-old girl. Jeremy Bird, a Hillary Clinton adviser who was the national field director for Obamas 2012 re-election effort, told me that his team conducted a number of experiments to try to have a greater impact when canvassing.
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